It’s easy to find your Facebook and Twitter friends and follow them on Instagram, but it has its own accounts. Instagram engagement rates with fashion influencers, H1 2019. Instagram reported that over 90 million Instagram accounts clicked a post to reveal product tags every month, as of September 2018. Over 2 million businesses connect with people on Instagram. Influencer Marketing Hub find the most popular criterion by which influencers are chosen is engagement or clicks (43%), followed by views/reach impressions (33%), followed by content type/category. This site promotes a … Late evenings and weekends are little quieter – as is the case for overall engagement. A biannual study of US teens, asking them to elect their single favourite social media platform has found in favour of Snapchat since spring 2016. This stat, pertaining to respondents in the US, UK, and Germany, confirms how Instagram shapes and reflects the worldview of these young users. Parties (-36%), sunglasses (-27%), and music festivals (-24%) were the categories which saw the biggest negative change in influencer mentions (-24%). TikTok users seem to be the most enthusiastic content sharers – including influencer posts. Of these, 21% had worked with over 50 influencers. That is a clickable icon that will allow users to directly purchase items in Instagram posts without leaving the site. Percentage of Instagram users taking actions after seeing product details. Mediakix Instagram statistics find that 80% of marketers find influencer marketing effective. From this we can infer that Instagram influencers like to use Instagram. Hard To Navigate with the New Layout first off i’d like to say that i’ve been using instagram since 2015. i’ve seen some changes over the course of these past few years that were very good for the overall use of the app, and some that just made navigating the app more difficult. In October 2019, Instagram introduced Threads by Instagram, a standalone app which puts a focus on communicating with users’ close circles of friends. 64% say they are happy to see brands that advertise on television communicate with them through Instagram – though only 16% say they’d like to see the same sort of ads that the brands use on television. This can be loosely linked to fears that influencer marketing strategies focus on the short term at the expense of a longer-term strategy, and generally building up a strategy, which are also prominent on this list. Percentage of users who ascribe values to brands on Instagram. The younger platform may currently have the advantage of lower levels of saturation and fatigue – we will see how if it manages to retain this advantage over its more long-in-the-tooth counterpart as it becomes more firmly entrenched in the marketing mix. Cristiano Ronaldo and Selena Gomez respectively were identified as being particularly effective Instagram influencers for the two brands. Conversely, Facebook video ads account for a relatively insignificant proportion of spend. But use the wrong and you can actually do damage, from annoying potential followers to get penalized by Instagram’s algorithm. We might note that Instagram had been steadily on the up before TikTok came along. While Facebook revenue continues to grow solidly, net revenue is a slightly more complex, due to external factors. Focusing on Gen Z and Millennial influencers, Socialbakers finds the largest constituency of influencers is females aged 18-24, who account for 3 million influencers (Q1 2019). It's a good idea to customize your profile by adding your name, a photo, a short bio, and a website link if you have one when you first get on Instagram. To publish your story, tap your photo bubble from the main feed or swipe right on any tab to access the Stories camera tab. Facebook Instagram data showed that users perceived brands that used the platform as being popular, creative, and entertaining. Using Tabs on Instagram: Review the Home tab. Most brands post 0.72 media per day. Despite Instagram being a platform on which women enjoy greater prominence than many other social media, some old prejudices die hard. Engagement volume, Instagram vs. Facebook, May 2018 – May 2019. Instagram usage, on the other hand, drops off much sooner. It quickly became apparent that the best course would be to pare down Burbn, which had already attracted $500,000 in seed funding, to focus on this element. “Normal” was the most popular Instagram filter last year, used … The highest level of interactions per follower, however, goes comfortably to Pamela Pedroza, whose 0.6 million interactions with her 13,500 followers gives her 44 interactions per follower. Instream videos, however, are approaching $0.30, and also saw an increase between Q3 2019 and Q3 2020. Instagram ad revenue will bounce back after this point, though growth as a proportion of Facebook ad revenue will be more steady after this point. Instagram is a social networking app for sharing photos and videos from a smartphone. Brazil (30% news users, 61% overall users) is not far behind in Latin America, while Kenya also logs a high figure (26% vs 56%). In each of these, over 15% of respondents use Instagram as a news source. In the first months of the pandemic (March-May 2020), the category that saw the greatest positive change in influencer mentions was…insurance, with a 14.1% boost. 71 Followers, 71 Following, 178 Posts - See Instagram photos and videos from 古着屋USED&OLD (@furugiya_used_and_old) Most-liked Instagram posts as of December 2020, millions of likes, Influencers using Instagram vs other platforms. Asked more directly, the greatest share of respondents aged 16-64 (25%) said that Instagram influencer marketing would be most likely to lead to a purchase, ahead of 21% for YouTube. It's separated into eight sections. According to Instagram, over 500 million accounts use Stories on a daily basis. This is customised based on users’ specified interests, serving up brands in which might appeal to them. Second, it uses that model to select which content to show you on each screen, first. Planned proportion of marketing budget to be spent on influencer marketing (Mediakix). Instagram will be central to this. In Europe, on the other hand, we see a higher proportion of smaller influencers, putting it somewhere in the middle. When this occurs, pundits predict that Instagram will step into the breach and drive further ad revenue growth. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. Interestingly, these stats show that nearly a quarter of surveyed users had used IGTV – largely considered to be a flop. Around one-third of influencers working with brands have fewer than 10,000 followers. Long story short? brand engagement levels on Instagram come in at a more postive 4.7%, don’t watch television on a regular basis, increased by 21% over between Q1 2018 and Q1 2019, product tags that brands can add to organic posts, Instagram shopping could be an important source of revenue, bought by Facebook for $1 billion in 2012, 2 million advertisers used Instagram on a monthly basis, estimated Instagram’s value to be no less than $100 billion in mid-2018, Citigroup had valued Instagram at $35 billion, Instagram introduced Threads by Instagram, Houseparty Revenue and Usage Statistics (2020), TikTok Revenue and Usage Statistics (2021), Facebook Revenue and Usage Statistics (2020), Snapchat Revenue and Usage Statistics (2020), Clubhouse Revenue and Usage Statistics (2021), WeChat Revenue and Usage Statistics (2020), Twitter Revenue and Usage Statistics (2020), Pinterest Revenue and Usage Statistics (2020), LinkedIn Usage and Revenue Statistics (2020), 1 billion Instagram users (official statistics), 1.16 billion estimated as of Q3 2020 (, 500 million daily active users of Instagram Stories (official statistics), Gender split of Instagram users estimated at 51% female to 49% male (, Cristiano Ronaldo is the most-followed person on Instagram, with 244 million followers in December 2020 (, Fashion accounts for 25% of brand interactions on Instagram (, 39% of brands spend over 20% of their marketing budget on influencer marketing (, Brands in the US and Canada spent $1.35 billion on influencer marketing in 2019, with Fashion Nova alone spending $40 million (, Instagram estimated to have brought in $20 billion in ad revenue in 2019, against total Facebook ad revenue of $70 billion (, Instagram MAUs estimated at 1.15 billion in October 2020 (, 51% of the global Instagram user base are female, 49% male (, 69% of global internet users in selected markets are Instagram users, 66% are users (, Instagram downloaded 425 million times in 2019, putting it fifth in terms of overall downloads (, Around 135 million Instagram downloads in Q3 2020, following on from 140 million in Q2 2020, again putting it fifth in terms of global downloads (, Instagram was the fourth most-downloaded app of the 2010s (, 25% of US teenagers say Instagram is their favourite social media, down from 35% in 2019 after being overtaken by TikTok (, 41% of Instagram users don’t watch television on any sort of regular basis (, Only 7 millions downloads of IGTV in the first 18 months (, 26% of Millennial and Gen Z internet users in the US/UK use Instagram Live (, 95 million pictures posted to Instagram every day as of June 2016 (, Average users posts to their main feed once per day (Locowise via, Average Instagram post has 10.7 hashtags, though 50% of posts use fewer than six (, Most-used hashtag is #love, with over 2.1 million uses (in an analysis of 80 million posts), followed by #photography and #instagood, with a little under 1.5 million each (, Hashtag with highest average engagement is #tbt, with nearly 400 interactions, followed by #hair (just under 350), and #dance (~275) (, Median Instagram brand profile interactions per posts are 188 for carousels, ~140 for imagines, and ~95 for video (, Rupert Grint reached 1 million followers in 4 hours 1 minute, the current record for reaching this milestone (, Influencer marketing industry worth $9.7 billion in 2020 (, Most-followed demographic influencer demographic is females aged 25-34, who claim nearly 25% of Instagram influencer followers (, Female influencers aged 18-34 claim over 50% of influencer interactions and 45% of influencer followers (, More than 90% of influencer marketing campaigns use Instagram (, 10.6% increase in number of influencers using of #ad hashtag between Q3 2019 and Q3 2020; 30% decline between April 2019 and April 2020; 60% increase registered between Q3 2018 and Q3 2019 (, 33.3% influencers working with brands have fewer than 10,000 followers; these XS influencers account for 31.9% of posts using #ad (, 93.9% of brand partnerships are with influencers with fewer than 100,000 followers; this varies between regions: from 92.3% in North America to 95.9% in Latin America (, 15% of macro influencers (over 1 million followers) use #ad, compared to only 1.3% of micro influencers (under 10,000 followers) (, 17% of Instagram users have clicked on a brand tagged by a brand/seller (, 14% of Instagram users have clicked on a sponsored post (, Median Instagram post engagement levels for branded posts is 1.6%, say Sprout Social (, Trust Insights reports average engagement levels of 0.9% for branded content (, Iconosquare give a more positive 4.7% engagement level for branded content (, InfluencerDB pegs sponsored post engagement at 2.4% (, InfluencerDB finds 8.8% engagement for influencers with under 1,000, and 3.6% for those with over 1,000 (, Average Instagram brand campaign uses 726 influencers (, 78% of Millennials claim to be indifferent or averse to celebrity endorsements (, More 16-24-year-olds in the US, UK, and Germany (23%) believe Instagram is the social media channel most representative of society than any other (, Fashion influencers account for 25% of sponsored posts (, Somewhere between 80-91% of marketers believe influencer marketing is effective, depending on who you ask… (, 72% of brand representatives believe that influencer marketing results in higher quality leads (, 66% of brands planned to increase their influencer marketing spend in 2020 (, 47% of influencer marketing spend goes on micro influencers, with 23% spent on celebrity influencers (, 87% of marketers say Instagram is important to their marketing strategy (, Marketers can make $5.20 for every $1 invested in influencer marketing (, 17% of marketers spend over 50% of their budget on influencer marketing (, 60% of marketers will spend over 50% of their influencer marketing budget on Instagram (, Global spend on influencer marketing is predicted to be worth somewhere between $5 billion and $10 billion by 2020 – rising as high as $15 billion by 2022 (, Daniel Wellington was the most influencer mentioned brand over 2018, with 20,000 mentions from over 7,000 influencers (using the #ad hashtag) – one post from Kylie Jenner was interacted with 4.6 million times (, In Q3 2020, influencers posts mentioning BT were interacted with more than 175,000 times more than posts originating from the brand (, In 2019, $255 million of total $1.4 billion influencer marketing spend on Instagram went on fake followers (Instascreener via, Only 11.1% of marketers would choose Instagram as the most data secure channel (, 66% of people say they use Instagram specifically to interact with brands; 53% see they would follow a brand for its content alone (, Nike Football was the brand account with the most interactions over 2018, with 2 million, 2 million advertisers use Instagram on a monthly basis (Talkwalker via, Number of advertisers using Story ads at 4 million (, 3 million of Facebook’s total advertisers use Facebook, Instagram, and Messenger Stories combined (, Between Q1 2019 and Q3 2020, Instagram main feed ads accounted 18.7-21.2% of ad spend (, 10.4% of Facebook ad spending went on Stories in Q3 2020, and 17.5% in main feed ads (, Audience size of 50 biggest brands 35% larger on Instagram than Facebook, with engagement 22x greater; despite this, only 38.1% of brands posts are made on Instagram (, In Q3 2020 Instagram feed ad CPC fell by 20.1% year-on-year, and Stories by 15.2% (to around $0.45 and $0.38) and ; Q2 saw a 37% decline in both (, In Q3 2020, Instagram feed ad CPM fell by 11.9%, and stories by 8.4% (to around $1.40 and $0.75); Q2 saw a 28% decline in both (, CPC for Instagram feed ads is around $0.45, and for Stories $0.38 (, CPM for Instagram feed ads is around $1.40, and for Stories around $0.80 (, It is estimated that Instagram brought in $2 billion in ad revenue in Q2 2018; this was predicted to reach as much as $7 billion by Q4 2020 (, Instagram ad revenue as a share of Facebook ad revenue was predicted to rise from 9% in 2017 to 30% by 2020 (, Instagram valued at $100 billion by Bloomberg in 2018 (. By the time we get to 35-44 we still very close to half of the user base (49%) logging these high levels of usage. Fashion Nova was the brand which made the biggest contribution to this $442 million, spending $40 million on Influencer marketing over 2019. Interestingly, this list includes such broad categories as ‘online’ and ‘social media’. The same trends are evident if we divide up engagement by age and gender. Brand engagement on Instagram, by sector, Q3 2020. Only 1.3% of those with under 10,000 followers use it. A three country survey by Takumi found that Instagram was the most popular channel among influencers by some distance. The presence of other luxury brands: Hugo Boss, Rosewood Hotels, and Veuve Cliquot point to the aspirational nature of Instagram influencer marketing. Posts, of course, are all shoppable. Indeed, Lauren Kettering, with 0.84 million followers, log around 9.6 interactions per follower – which requires her to have made over 8 million interactions in the time period analysed. And a mega celeb is certainly more likely to be asked by a brand to represent them then Joe/Jane Average. Daniel Wellington was the brand with the most influencer mentions in 2018, with 20,000 mentions from over 7,000 influencers – including Kylie Jenner, which certainly helps. 18 months after launch, however, it was still languishing on 7 million downloads, with signs that its backers were losing confidence. See above for a selection of brands who have suffered from this recently. It can also be accessed on the web from a computer. Indeed, in the three markets surveyed (UK, US, and Germany), Instagram enjoyed nearly 100% penetration among influencers. Released in 2010, it is currently available in 25 languages. I used…” • Follow their account to see 2,323 posts. It has also been posited that Instagram shopping could be an important source of revenue for Facebook, as concerns around user privacy lead it away from its current targeted advertising model. Snapchat was used in 20% of cases for which data was available. HopperHQ report the figures below are based on constructed estimates or from directly speaking to the influencer in question’s agent. Nike’s output includes imagery related to football: a popular subject on Instagram. Football is not the only sport in the world, of course: the NBA just makes the top-10 here, with 53 million followers. Instagram can help you stay connected through different chapters of your friends' lives. Recode, for instance, reported in mid-2018 that US Android users were spending 53.2 minutes on the platform. It remains some way ahead, however, of Twitter. ARPU for the rest of the world comes to $2.22 ($2.20). More recent stats from Takumi (2020), focusing on the UK, US, and Germany, found that 55% of marketers planned to use Instagram over the next year. Features which prioritise communications with close friends on Instagram are an indication of this. Instagram is a photo and short video sharing social network. Median Instagram organic engagement rate by content format – brand posts, Data source: Locowise via Hootsuite/We Are Social. Successful influencer marketing can therefore about working with more small influencers rather than dedicating the entire budget on mega influencers. This varies across markets – the figure is as high as 98% in India. This was far away the greatest boost. The Explore Page, represented by a magnifying glass, lets you see recommended or trending posts and stories. Uncommonly, Instagram’s top-10 earners per post are mostly women (just), with footballers Cristiano Ronaldo (in third, on $889,000 per post) and Neymar Jr making up the others. Great Apps Timeline is a website that tracks how popular apps like Uber or WhatsApp have changed over the years. You can configure your Instagram account to have photos posted on Facebook, Twitter, or Tumblr. Trust Insights also identified a more short-term dip in engagement levels in a small sample of fashion influencers (in the context of a wider drop in engagement with branded content). You can change your Instagram email address anytime. By signing up you agree to our privacy policy. Instagram itself is the most-followed brand on Instagram by some distance, with 382 million followers. More recent (2020) Influencer Marketing Hub stats looking at the same show that the greatest share of brands (39%) spent 10-20% of their marketing budget on influencer marketing, with a further 23% spending 20-30%. Long-term, we have seen a rise in organic interactions, with figures a year prior a good third lower. Those looking to cultivate post engagement might do well to prioritise the carousels (and, by extension, the Stories format). Over half of Millennial users did the same, with a stronger downward trend thereafter. Stats pulled December 2020. Perhaps that may sound extreme, but then, Instagram is among the top channels to reach certain demographics. We might note that it did have several years advantage over TikTok, which managed to make it to seventh, despite having less than three years to do so. The name is apt, with followers of these popular users (the Kardashian klan in particular are synonymous with the platform) certainly being, well…influenced. It’s not simply as easy as saying you’re pursuing influencer marketing as a strategy, however – it’s about finding the right influencers and then tracking the results. Whether we look back at this problematic or not is another question – it remains to be seen if Facebook can get its house in order in years to come. You may be asked if you want to follow friends who are on Instagram in your Facebook network. Endpoint. Only Facebook is accessed more regularly by its users. Other categories which saw a positive change included mobile phones (4.5%), recipes (4.5%), and in a US-election year, politics (1.5%). Pubic figures (taken as a type of brand) see engagement of 5.77%, while media brands are on 5.55%. Over the course of 2019, the total came to $1.4 billion. Notably follower count is chosen by fewer than half of the marketers surveyed here. Aspiring to the perfect bodies and lives depicted in heavily-filtered and carefully-curated Instagram posts is potentially damaging to the mental health of those without the means to recreate what they see. Naturally, the rigours of creating long-form video content proved a turnoff for creators and brands. Looking at some other key markets, we see varying levels of Instagram penetration. Here, we saw peak engagement of 4.3% in February 2019 drop as low as 2.4% in June 2019 – in line with figures we saw above. Well, Facebook knew, and in typical Facebook fashion dealt with the threat by buying up then two-year old platform. After all that went down between former BFFs Kylie Jenner and Jordyn Woods, you would think that there was no possible way the drama could continue, but Jordyn Woods' Instagram … Facebook revenue follows a pattern of rising throughout the year, before dropping back in Q1. Here the highest peak of engagement comes between 6-7 and 9-10 on Wednesday. The figure registered in Q4 2019 was 2.66x greater than that registered in Q1 2018. Despite its increasing prominence (you may note that this section is dense with influencer marketing stats in reflection of this), it is still a new discipline, however.
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